Chapter 15 : Creating Collaborative Partnerships

Web 2.0 : Advantages of Business 2.0

• Web 2.0 is the next generation of internet use

Content sharing through open sourcing

• Source code contains instructions written by a programmer specifying the actions to be performed by computer software
• Open source refers to any software whose source code is made available free for any third party to review and modify

User-contributed content

• Created and updated by many users for many users
• One of the most popular forms of user-generated content is a reputation system, where buyers post feedback on sellers

Collaboration inside the organization 

• A set of tools that supports the work of teams or groups by facilitating the sharing and flow of the information
• Collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers
• A knowledge management systems (KMS) supports the capturing, organization, and dissemination of knowledge throughout the organizations

Collaboration outside the organization

• The most common form of collective intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd

Networking Communities with Business 2.0

• Social media refers to websites that rely on user participation and user-contributed content, such as Facebook
• Social networking is the practice of expanding your business and social contacts by constructing a personal networ
• Social networking analysis (SNA) maps group contacts identifying who knows each other and who works together
• Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search 
• Website bookmark is a locally stored URL or the address of a file or internet page saved as a shortcut
• Social bookmarking allows users to share, organize, search, and manage bookmarks

Business 2.0 Tools for Collaborating

• Blogs
• Wikis
• Mashups

The Challenges of Business 2.0

• Technology dependence
• Information vandalism
• Violations of copyright and plagarism